Asbury Lockett
Podcast Guest | Startup Funding Advisor | Creator of the True Launch Number™ Framework
Most founders calculate what it takes to open. Far fewer calculate what it takes to survive from idea through break-even.
FLAGSHIP CONVERSATION
The True Launch Number™ Framework helps first-time founders estimate the full capital requirement from the earliest planning stage through monthly break-even—not merely the one-time cost of opening. The conversation gives listeners a concrete way to identify overlooked costs, timing gaps, working-capital needs, and the consequences of undercapitalization before those problems become emergencies.
THREE EPISODE OPTIONS
How Much Money Do You Really Need to Start a Business?
You Raised Enough to Open — But Enough to Reach Break-Even?
The True Launch Number — The Startup Figure Most Founders Never Calculate
WHAT LISTENERS WILL LEARN
Why “startup cost” is often too narrow a number for launch decisions.
How to define the break-even endpoint and build a month-by-month capital estimate.
How launch costs, operating losses, owner needs, contingencies, and funding timing interact.
How to respond when the amount required is larger than the capital currently available.
SUGGESTED HOST QUESTIONS
What is missing from the way most founders calculate startup costs?
What exactly is a True Launch Number, and why does the calculation end at break-even?
Which expenses and timing gaps do first-time founders most often overlook?
How can a founder estimate the required capital when early revenue is uncertain?
What should founders do when their True Launch Number is higher than the amount they can realistically raise?
ABOUT ASBURY
Asbury Lockett is a small business advisor, executive coach, author, and creator of the True Launch Number™ Framework. Over more than 20 years, he has advised hundreds of entrepreneurs and small-business owners from initial idea through growth and exit, including work with Small Business Development Centers and other business-assistance organizations. His book, Securing Small Business Startup Funding, gives first-time founders a practical process for calculating the capital required from idea through break-even and selecting an appropriate funding mix. He holds degrees from Stanford, UC Berkeley Haas, and Concord Law School at Purdue Global.
BOOK AND LISTENER RESOURCE
Book: Securing Small Business Startup Funding: A First-Time Founder’s Guide to Raising the Right Capital—from Idea to Break-Even. Books and formats | Listener CTA: Free True Launch Number Starter Checklist
BOOKING
www.asburylockett.com • San Jose, California • Available for remote audio and video interviews